top of page

Herm's Flies

Branding & Motion Graphic

About

Herm's Flies is a small business dedicated to teaching fly fishing . Fly fishing is an angler technique used to catch a variety of fish, such as trout, that mimics bugs flying across water that requires practice and patience. Through their expert and personal experience, their clients are nearly guaranteed to catch a fish with just a session. Herm's Flies goal is to make their clients feel confident and in control the next time they fish.

Design

Process

It was important to research the motion of the fly fishing technique and tools so that the illustration could effectively come across within the logo as it is their specialty. The large trout jumping within the logo embodies the energy and excitement of fly fishing. The modern, clean graphics and sans serif font is used to highlight their professionalism and confidence that comes with fly fishing.

  • LinkedIn
  • Instagram

© 2024 by ESTONIA ZOFIA DESIGN

bottom of page