The design incorporates electric elements with the use of vibrant colors and neon light effects that can be seen within EDM festivals. For the butterfly logo mark, I sought after a typeface that was reminiscent of a butterfly with movement. The wispy swash of the T letterform acts as wings as the I acts as the body for the butterfly. This typographic choice also channels PLUR (Peace, Love, Unity and Respect) that is shared within the EDM community with its groovy, free spirited characteristics.

The sans serif title font choice is meant to emphasize the modernity of the EDM genre as it is relatively new, ever changing and growing alongside technology.